Vimeo is the video-streaming service of choice for creative types — the indie darling to YouTube's blockbuster. For casual viewers, Vimeo is the place for shorter, artsier clips. Search for "President" and you'll find yourself watching a humorous animated pop-up book that catalogs George W. Bush's presidency. Enter the same term into YouTube and you'll find relevant music videos and old news clips. See the difference? The site recently announced a new embeddable HTML5 player, compatible with Apple devices that don't support Flash, and a new Vimeo channel for Roku set-top boxes that streams staff picks as well as your account's queue straight to your TV. See Vimeo's mobile app.